About us

"Established in Huntington Beach, CA. early in 2001, Sullen got it’s start from being heavily influenced by Southern California beach culture and tattoo inspired art. With a strong focus on ideals and practices of modern tattooers, Sullen evolved from a small group of art driven tattooers and artists into a world renowned “Art Collective". As a whole, the “Collective” is drawn to the idea that art of all forms should be promoted, while related ideas should be shared for the world to learn from.

Influenced greatly by lessons learned early in tattooing, Co-owner Ryan Smith (a professional tattooer since 1996) brought collaborative ideas from the tattoo culture he knew so well and blended them with progressive fashion trends to create Sullen. His inspirations from the tattoo culture allowed him and the “Collective” to build the foundation on which Sullen currently thrives.

We humble ourselves in bringing together like minded creatives and aiding in the exposure of talented artists located all over the globe. We truly are fans of tattoo inspired art. It’s in Sullen’s DNA; it always has and always will drive all of our creative direction. Our only hope, is that you are just as inspired by what we like to call “True Art".

QUALITY AND CRAFTSMANSHIP: PRIORITIZING MATERIAL AND PRODUCTION QUALITY

Every one of our Sullen pieces is made using only the best material for the piece. From lightweight, breathable material for our boxers and board shorts to comfortable, durable material for our premium graphic shirts, we do the art justice by ensuring each of our pieces is made to last.

Keeping true to the creative roots of tattooing, Sullen works with real tattoo artists to adapt and create one-of-a-kind designs to be used on our Sullen graphic shirts, hats, boxers, pants, and bags

Our popular Artist Series takes this one step further by allowing you to get your hands on brand-new designs every week so you can support up-and-coming and established artists that have become masters of their craft.

Sullen takes a unique approach to creating tattoo apparel that goes beyond just printing tattoo-inspired designs on a piece of clothing and calling it an urban streetwear t-shirt design. Each step of our manufacturing process reflects our love of tattoos and all the work, talent, and creativity that goes into them."

Sullen Overnighter Bag - XL